Google’s AI Innovations, Search Generative Experiences, and SEO

      

AI in SEO is actually not new. It has been solving complex problems for a long time. Savvy marketers in SEO have been utilizing AI for insights and automation for years. However, the introduction of ChatGPT and Generative AI has accelerated interest in AI and fueled new innovations such as Google’s Search Generative Experiences (SGE).

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